About

Totally internationalized marketing executive, specializing in the development of new products and markets, particularly branded products and services, in U.S., Europe, Asia and Latin America (speak fluent French, German, Italian, Dutch and less fluently, Spanish). Strong background managing advertising and promotion campaigns in a broad variety of product sectors. Specifically:

18 years marketing consumer products and employment services and business to business software around the world, building brands and launching new products and services.

12 years in advertising, developing successful national and international campaigns, building multinational client relationships and their businesses.

Have lived and worked in 5 countries; and managed operations in 35.

Currently Berlin-based as a Market Development Advisor for Media and Technology companies, focusing on helping them identify and meet the needs of their end-customers.
Previously Managing Director for Axel Springer Digital TV Guide, a wholly-owned division of the Axel Springer publishing group, dedicated to the development of advanced search and navigation services for the television entertainment industry.

Axel Springer Digital TV Guide’s new Personal television service, “watchmi”, was awarded the CeBIT Innovation Prize in the “On Demand” category. One of the winners out of over 2.000 entries at the 2010 CeBIT international trade fair in Hannover, Germany. See www.watchmi.tv

Co-Author of the internationally-acclaimed book, “The Impossible Advantage: Winning the Competitive Game by Changing the Rules” published by John Wiley & Sons in 2009. www.impossible-advantage.com

Specialties: End-consumer marketing programs for media and technology products and services; Electronic program guides; digital TV navigation tools; PVR; VOD; T-and E-Commerce Solutions.

 

The Dutch firm BindInc engaged Mr. Wiley to deliver the Keynote Speech at a customer conference. He spoke on the subject of “The Future of TV and Advertising”. This clip in English and Dutch includes some excerpts from Mr. Wiley’s speech:


At the Audiovisual Media Days Conference in Munich, I was asked to speak on the subject of “Winning in the New Video Democracy”:


At a “Futures Conference” I gave a presentation on the subject of “Adaptivity as the decisive product criterion for the future”:


I participated in a panel of industry experts sponsored by Cisco/NDS on the subject of Changing:


At a meeting of the HD Forum Italia, I spoke on the subject of Open Standard Digital Rights Management (DRM) systems:


Market Development Advisor

Independent Consultant

 – today Berlin, Germany

Market Development Advisor to the Media and Technology Industries.
Client base includes European and US firms operating in the following sectors: Internet Network Operations; Research University Consortium Branding; Personalized Content Recommendations; Natural Language Voice Control; Online Advertising; E-Publishing, Education and Social Marketing.

Managing Director

Axel Springer Digital TV Guide

 – 12- Berlin and surrounding, Germany

Managing Director for newly created subsidiary of Axel Springer AG, Europe’s largest publishing house. Axel Springer Digital TV Guide is dedicated to “Making Sense of the Entertainment Universe Explosion” through state of the art navigation tools including electronic program guides and other search vehicles. Most recent new service is called “watchmi” personal TV, developed together with APRICO Solutions, a technology venture of Philips Electronics. This award winning service is set to revolutionize the way viewers consume video entertainment: www.watchmi.tv

VP Sales & Marketing

Gist Communications, GmbH

 –  

Founded Berlin-based headquarters of Gist Communications Europe in 2001. Built engineering, marketing and sales organziation for Europe. Led acquisition of major charter clients in digital publishing and TV network operator sectors. Operation acquired by Axel Springer media group in 2007, and rebaptised Axel Springer Digital TV Guide, where I was Managing Director. Transition to new owners managed keeping previous Gist Europe team intact.

Director International Marketing

Manpower

 –  

Central role for marketing in establishment of Brussels-based HQ for Manpower International, reporting to newly-designated head of division. Built team of marketing professionals, coordinated international marketing and communication strategy development. Led first-ever major sponsorship program for Manpower, FIFA World Cup championships in France, 1998. Assisted local operation in introduction of temporary employment business to Italian market 1996-1998.

Worldwide Account Director

Foote, Cone & Belding

 –  

Led advertising business for FCB’s largest global client, Colgate-Palmolive, with operations in over 30 countries on 6 continents. International strategies and advertising campaigns for leading consumer products / FMCG brands.

Advertising Network Country Manager – The Netherlands

Publicis Advertising

 – 07-

Turned-around stagnant advertising and communications group in important Dutch market. Proposed acquisition of largest independent advertising group; following successful completion of acquisition, led merger of all operations to make Publicis the number-three group in the Dutch market, a positon it continues to enjoy today.

Deputy Marketing Director – FMCG/CPG

Procter & Gamble Italia SpA

 – 

Led development of successful marketing programs for leading brands in laundry, household and personal care segments. Played leading role in development of commercial advertising in Italian market alongside predecessor to Mediaset, supplying P&G television program content in exchange for valuable TV advertising time.

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